European cannabis industry with Deepak Anand. Deepak is recognized as a thought leader in the global cannabis space. He currently serves as the co-founder and CEO of Materia Ventures, a European-focused supply and distribution company for medical cannabis and CBD products. He previously served as VP of business development and government relations at Cannabis Compliance Inc. as well as VP of Canadian licensed producer Zenabis. He is a board member for several for and not for profit cannabis businesses and industry associations across North America and Europe. In contrast to the North American cannabis markets, Materia Ventures believes that the European industry will develop to represent a highly regulated pharmaceutical-like market. Because the majority of global capital continues to be deployed towards cultivation assets, the dry flower will shift to become a raw input as opposed to a format of consumption. For this reason, Materia’s strategy is to conduct value-add downstream activities as opposed to cultivation; their core focuses will include extraction, processing and distribution.
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